How does Business Analytics Services Succeed in Garnering the Best of Personalized Customer Experience?

This post was originally published on SPEC INDIA's Blog

“The goal is to turn data into information and information into insight” – Carly Fiorina.

While the globe goes gaga over Business Analytics Services and Data Analytics, it is equally important and a fact that the ‘someone’ who rules the business and has a strong foot hold over it is none other than the ‘Customer’. The customer today expects enhanced service criteria and personalized experience, not ready to compromise on quality or quantity of information. Even though there is a whole lot of data available with organizations, it isn’t feasible to portray that heaps of information into customer needed analytics without Data Analytics Services. Creating highly personalized and relevant customer experience becomes the goal of a robust and comprehensive solution, in this era of digitization. It does look like a tough job even though enterprises have so much data floating around, the reason behind lack of expertise in handling, storing and analyzing these heaps of information.

Business Intelligence has spread its wings all over, encompassing each fraternity, each geography and each solution. Today, Self Service BI acts as the best tool to serve the best of information your own way. Proven statistics have confirmed that BI Big Data Analytics Services are the apt mechanisms for organizations to handle their vast chunks of data, transform them into useful information and then analyze that information to provide the best of reports / dashboards that is needed by the customer, in a fraction of a second with the best of tools and technologies like Cloud BI, Power BI, Mobile BI, Predictive Analytics – to strengthen future business.

Read more @ Win Over your Customers with Data Analytics Services – A Step Ahead of the Rest